Anyone who makes a practice of writing for the public knows that in these days, the key to having your work seen by the greatest number of people is SEO or search engine optimization. It’s a given that if you include such words as Trump, Pelosi, Jihad, terrorist, bomber, or pandemic, your viewing population will increase exponentially.

It makes sense. People want to see work that is current or provocative. They want to share it with family members or co-workers. Or they want to appear current in the latest and occasionally best news.

While I admit to having included some SEO in my blogs. Out of over 600 of them, it’s inevitable that I have alluded to politics and those situations that have recently made the biggest news splashes. But beneath all of that, while I admit to checking to see how many people read my blogs, it’s really not about that. If I needed to summarize why I write what I do, it’s simply about following my heart.

Here’s the proof. Today I had reason to make some cole slaw, a dish for which my wonderful mom had established a reputation as her “signature side dish.” She taught me how to make it and while I can’t possibly claim to make a cole slaw as wonderful as hers, the key is her secret ingredient. Obviously, I included that secret addition to the salad today and as is the case each time I make it, I can’t help but think about her and the sadness I feel each time I think about having lost her.

And so, if I were seeking fame, fortune, national publication, or some form of global recognition, I would be talking about subjects like Republicans, Democrats, and legalization of marijuana. But that’s not why I write. I would rather share the part of me that treasures a secret ingredient in cole slaw. Or I would rather write about a special student whom I was blessed to encounter in my classroom. Sometimes, it’s about a restaurant that served breakfast coffee in a beer stein.

There are many places to find SEO and if that is what you seek, I fully understand. If you would rather share some time with my memories and sentiments, you are in the right place. Shalom.

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