Since the time that blogs and vlogs began to become popular, there are as many instruction resources available as there are for writing books or web copy. When you are writing a blog for an employer, the objectives and methodologies are clearly defined. Likewise, when you are writing a book, the genre, subject, audience, and format are also considerations.
Unfortunately, the balance of blog writing is left entirely to the writer in terms of what the readers want to read and what subjects are of current interest. My experience suggests that today, this week, and this month, more readers will tune in if I speak of Biden, Trump, politics, elections, campaigns, smear tactics, and all of those subjects that would rank high in SEO status. The number of readers who are looking for this type of information is reflected in the views.
After November 3 (we hope), what will be of interest? Global warming is always a topic of controversy and therefore a place where readers will direct their attention. The same is true of climate change, environment, terrorism, democracy, the military, and the remaining topics of political debate and discussion.
The rest, it seems, is shooting in the dark. Sometimes, my experiences in the classroom are of interest. Other times, memories of my childhood pique your curiosity. Throughout my 500+ blogs, I have also spoken about gardening, wildlife, neighbors, New Mexico, Colorado, and my various travels.
Ultimately, the subjects I choose are determined by what I assume you will most enjoy reading and those areas within which I have the greatest expertise or experience. You now know that I am merely shooting in the dark, with the hope that I am hitting the target more times than I am missing it. If you like what I do, please say so. Likewise, if there is disagreement or you would like me to address another topic, I hope to hear that as well. But for now, stay safe. Shalom.