During this time of protest, unrest and a world responding to a toxic virus, businesses have experienced some of the worst damages. My response as a consumer is to visit small, local and family-owned businesses. The large chains will make profits, with or without my purchases. The small ones need all of the help and revenues they can get.
If ever I had doubts about the merit to that commitment, my recent journeys to a small, family-owned jeweler confirmed my wisdom. For the sake of their privacy, I will omit the town and name of the company. But his thoughtfulness, courtesy and professionalism demonstrate why we need to do everything possible to keep these types of organizations around.
Walking into the store, the owner and his wife recognized us from our visit of nearly a year ago. We were warmly received (as always) and made a ring purchase, after debating at length between two possibilities. Although I did not know it until later, my husband asked our gentleman to save the other ring so that we could come back for it later in the week.
But it was a small, supremely kind gesture that will ensure my return visits to this shop. The last time we had visited, I pointed out that his offerings were entirely without a specific religious symbol. Without writing down my name or seeking compensation, the jeweler commissioned one of these specifically for me and produced it while we were purchasing the ring. The financial details are unimportant but he was determined to split the price of the item and I am certain that doing so was a tribute to my appreciation.
Returning for the second ring, the jeweler was absent but his wife noticed that the stone was loose and needed to be reset. She wanted the owner to reset it but he insisted that the artist who created the ring reset it, in order for it to be perfect. I am certain that most jewelry professionals would not have gone to all of the trouble.
Doing your best, providing the highest quality of service and making your client feel essential are all keys to remaining exceptional and all obvious to this gentleman’s actions. He will always have our business for important jewelry purchases. As that evolves, I am persuaded that everyone is enhanced in the process. Shalom.