Amid all of the acts of kindness, charity and goodwill that we observe during this and all holiday seasons, I find myself having more cautious reactions than normally to the holiday hype. The best example I can muster at this point is Black Friday, a holiday that was endlessly publicized for weeks before and after it took place. While I understand that people love bargains and want to buy something special for someone special, I find myself impatient with the endless advertising.
After Black Friday, we had Cyber Monday and Green Monday. While I’ve never measured the amount of advertising per television program as it compares to actual program content, I would wager that it is close to equal. Before and after programming, we have every organization in our world advertising for the holidays, including insurance companies, car dealers, loan sharks and wig stores.
Please be assured that my frustration has nothing whatsoever to do with the fact that this is not my holiday. By no means do I want the celebrations to end nor do I feel that people ought to treat those who don’t celebrate Christmas any differently than the rest of the population. But don’t you think that I have the right to wish someone (anyone?) a Seasons’ Greetings or Happy Holidays instead of Merry Christmas if I so choose?
Some people feel very strongly that those two expressions must be replaced with Merry Christmas or the entire spirit of Christmas is violated. Before I object, I admit that my perspective is impacted by the fact that I don’t celebrate the religious aspect of Christmas. But I do have the right to choose my words of greeting or seasonal best wishes.
In any case, for fear of sounding like the ultimate bah humbug curmudgeon, I have just finished wrapping what seem like mounds of packages and completing a stack of holiday cards to friends and family. What I suppose that I am requesting is good taste, both in advertising and everyday courtesy. If you choose the holiday season as a political or religious discrimination venue, it doesn’t matter what religion you follow – you’re tasteless. And on the other side of the equation, I am just fine with any kind greeting that you may send my way. Shalom.