When I began this form of communication, I never anticipated having either the need or motivation to endorse anyone or anything. The web is full of such advertising and promotional material that it’s all that most of us can do to displace or disregard it.

Fortunately, I recently had an opportunity to see a news story about a young man and his father who had begun an online socks venue, out of Melville, New York. It’s called John’s Crazy Socks and John (the son) has Down Syndrome. He and his father decided to begin the company both as a way to engage John and as a means to return profits to Special Olympics, an endeavor in which John long participated.

The story moved me greatly and I immediately ordered two pairs of socks, one for me and one for the two-year-old young man whom I love with every molecule of my heart. Today the socks arrived, six days after I ordered them. Mine looked like a library card (shouldn’t surprise my readers that I am a devout library lover) and the other pair had dancing dolphins.

While the socks are very well constructed and unique, it wasn’t the socks that colored my day, my state of being and my entire outlook on the world. John had included a handwritten note with my order that read, “I hope you love your socks” and as soon as I saw his note, I began to cry.

The frequent communications, timely response and unique socks had powerfully distinguished John’s Crazy Socks from every other sock source I know. But the fact that John was so engaged and enthusiastic about his company and his product that he sent a note powerfully elevated him and his company. He also promised a discount on my next order.

At this point, I plan to order some of John’s socks for everyone I know who wears socks. He is sincere, uncomplicated and understands the power of personalized messages. His cause is noble, and I can only hope that my small contributions will assist in making him successful. If we follow his example to appreciate those who accept and promote us, we can truly and legitimately anticipate spiritual fulfillment. Shalom.

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